There is absolute science behind food addiction. Food scientists search for what is called the "Bliss Point," that balance of ingredients, packaging, and experience that make certain products all but irresistible. By manipulating the ratio of salt, fat and sugar in a product, as well as fiddling with product presentation and "mouth feel," food scientists can fool the brain into wanting more even when a sufficient number of calories have been consumed. In other words scientists have found a way to effectively create a craving.
Cheetos is one of the best examples of marketing designed to hook the consumer. Food scientists have proclaimed Cheetos "one of the most marvelously constructed foods on the planet, in terms of pure pleasure." One such scientist has noted that the most powerful addictive attribute of Cheetos is the fact that the snack melts away in the mouth. This melting fools the brain into thinking that no calories have been consumed.
Other research has shown that the ingredients in junk food, especially vegetable-based oils, act on the brain in similar ways to marijuana, inducing hunger by causing the body to produce substances called endocannabinoids. Simply put, our bodies are biologically wired to seek out high fat, high salt, high sugar foods so-called hyper-palatable foods, and the corporations that feed us are profiting from those instincts, all the while putting our health at risk.
Corporations have a right to make a profit. What they do not have is the right to make a profit by manipulating the American public with products that increase our health risks. The revelation of the addictive nature of junk food is a necessary step in moving the country toward greater health and corporate responsibility.
Perhaps the most over looked form of junk is the junk that we feed our minds.
But the science is pretty much overwhelming. Enough television rewires your brain in a bunch of unexpected ways. For instance ...
Scientists tracked more than 1,000 29 month old babies and their television habits and the effects of excess TV were quite disturbing. Even after researchers accounted for all the other factors that would explain differences in behavior. The more television a child watched as a toddler, the more likely it was that he'd be over weight, bullied, bad at math, inactive and prone to misbehavior in the classroom.