SYMBOLS! Symbols are everything. Whether you're marketing a product, an idea, or an agenda. Anything, and I do mean ANYTHING, can be misused, recontexualized, and repurposed to mean something else. Take, for example, 2 of the most infamous symbols in the world, the swastika, and the rainbow. These 2 symbols represent the antithesis of analytical thinking outside the box.
I'll start will the most infamous, and then I'll talk about the most innocent.
The swastika. There is nothing that represents evil more that this ancient symbol. The seastika has an extensive history. It was used at least 5,000 years before Adolf Hitler designed the Nazi flag. The word swastika comes from the Sanskirt (svastika), which means “good fortune” or “well-being." The motif (a hooked cross) appears to have first been used in Neolithic Eurasia, perhaps representing the movement of the sun through the sky. To this day it is a sacred symbol in Hinduism, Buddhism, Jainism, and Odinism. It is a common sight on temples or houses in India or Indonesia. Swastikas also have an ancient history in Europe, appearing on artifacts from pre-Christian European cultures. But because Hitler used it to represent the nazi party it became associated with mass genocide and crimes against humanity. The "hooked cross" which have preceded both Hitler and the nazi party was forever changed.
And now, the rainbow. The rainbow has become infamous in its own right and it has become a symbol that is almost as misused as the swastika. Of course someone who chooses to take my words out of context may say that nothing is further from the truth. But I am not making the comparison in reference to the symbols represent in a historical context. My perspective is rooted in the impact of these two images.
The origin of the rainbow:
God's promise to Moses.
Genisis 9: 11-17